BS in Business Administration–Marketing Program
The Bachelor of Science in Business Administration-Marketing at John Melvin University is crafted to fuse strategic marketplace expertise with foundational Christian values. We prepare future marketers to navigate digital landscapes and brand management with professional skill and moral clarity.
Engaging the Marketplace with Purpose
This program is for creative strategists called to influence culture through ethical communication. Students master digital engagement and consumer behavior while developing a heart for service. Whether pursuing corporate roles or ministry outreach, you will graduate ready to lead with integrity in an ever-evolving global marketing environment.
Marketing Strategy
Digital Engagement Hub
Consumer Psychology
Students dive into the core principles of strategic planning and market analysis. You will learn to develop comprehensive campaigns that align business goals with ethical standards, ensuring long-term success and brand loyalty in a competitive world.
Focus on cutting-edge digital and social media trends that drive modern commerce. This curriculum covers content creation, SEO, and analytics, all viewed through a lens of honest communication and digital stewardship.
Understand the motivations behind consumer choices through research and ethical persuasion. Courses in Consumer Behavior and Faith in Promotion prepare you to reach audiences effectively with truth.
Bachelor's Admissions
We welcome applicants ready to grow as ethical marketing professionals. Our process identifies students with the academic potential and character required for our Christ-centered community.
Freshman Pathway
- High school diploma with a 2.5 minimum GPA. Submission of ACT/SAT scores and a spiritual character reference remains standard. We look for a clear statement of intent highlighting your passion for marketing.
Transfer Process
- Official transcripts are required for all prior collegiate work. A 2.0 GPA is necessary for transfer credits, with marketing and business prerequisites reviewed by our faculty for major alignment.
Program Standards
- Maintenance of a 2.5 GPA within the major is required. Students must complete a senior marketing practicum or professional internship and uphold the John Melvin University code of conduct for graduation.
Growth & Professional Network
Your journey in marketing extends beyond the classroom. We provide the tools needed to build a professional portfolio and connect with industry veterans who share your commitment to Christ-centered leadership.
Ethical Branding
We explore how to represent products and services without compromising Christian truth. Every project encourages you to view promotion as a way to serve the needs of others with honesty.
Portfolio Focus
Students graduate with a tangible portfolio of marketing plans and digital campaigns. This evidence of work is vital for securing competitive positions in today's high-demand creative sectors.
Real-World Experience
Gain hands-on experience through required internships with local businesses or global ministries. These placements provide the networking opportunities essential for post-graduation employment.
Connect with Us
Ready to influence the world through strategic communication? Speak with an academic advisor today or begin your application online to join our next cohort of marketing professionals.